AR glossary
What is Dunning?
Dunning is the process of reminding customers to pay, usually in steps that get firmer over time: a friendly note before the due date, a reminder after it, then escalation.
Example
A typical schedule: a heads-up 3 days before the due date, a reminder on day 7, a firmer note on day 15, and a call task for the account owner on day 30.
Why it matters
Most late payments are forgotten invoices, not refusals. A consistent schedule gets those paid without anyone lifting a phone, and saves the team’s calls for the accounts that need a conversation.
In Creditouch
Set a schedule once for the company and override it for a group, a debtor or an invoice. Reminders are consolidated per debtor and pause automatically for disputes and pending promises.
See Reminders